For many, the concept of beauty is limited to that which is pleasing to the senses and thus causes pleasure. For Leonardo Rocco is not reduced to frivolity, is something deeper, it is pure energy. “Every human being is beautiful. What happens is that the circumstances surrounding certain point in a person, emotional, sentimental or professionally does their effects on the physical side. At that time, our work is to understand the circumstances to bring that energy to the beauty that is within each one, become accomplices to rescue her, “says Leonardo Rocco.



The concept of Rocco Donna, has over two decades of existence. Since 1991 marks its presence in Argentina, specifically in the city of Rosario. They began as a family business and continues to maintain the same spirit that fuses the expertise acquired by Leonardo and his brother Fabrizio in Paris, Milan, London and Barcelona, ​​most marketing studies of Leonardo, added to the essence: do everything with the heart, a doctrine inherited from his father, with over 50 years experience within the beauty industry.
Evidence of the success of this vision can be felt for nine years in Miami at Rocco Donna Hair and Beauty Art, a place where cutting-edge styles, innovative techniques and service excellence as a philosophy.

He has one goal, to be noticed by good taste and sophistication. Rocco, is constantly involved in various TV productions, Univision, Telemundo and CNNE. In  Latin America, has participated in various productions for Discovery Home and Health, Glitz and others.
Also, Rocco and his Rocco Donna team have been chosen as the experts in Nuestra Belleza Latina and Mira Quien Baila (Univision) being responsible of the image of all participants and members of jury.
For over three years, Rocco has been part of the radio show, “Tu Desayuno Musical” Radio Amor 107.5 (Univision Radio), which gives beauty and hair care tips to all listeners.

Rocco has participated as a contributor to People en Español, writing for more than three years, where he had a column called “Glomourosa with Rocco.”

In 2013, Rocco is one of the contributors to “Venue Magazine” beauty in his article “Venue Beauty”
Rocco recently joined the creative team of Professional Color Aloxxi as “Artistic Advisor”.
As a way to further develop the art of beauty, Leonardo Rocco and his team of Rocco Donna, constantly participating beauty events, photo shoots and fashion shows.
Since 2004 he has been developing a marketing platform related to hair, beauty, fashion and lifestyle called Miami Hair, Beauty & Fashion by Rocco Donna in which participating celebrities, actors, TV personalities and radio in the parade fashion collection showing different designers. The Rocco Donna Salon team is responsible for creating the look of hair and makeup for that special occasion. A classic of the event is the Pink Carpet Celebrity is done to benefit the Susan G. Komen for the Cure.
“For a stunning hair, cut is not enough … The difference is marked with the attitude, the passion that you have for this profession. Like any creative activity, this is reflected in the final result. “That is the secret of Leonardo Rocco, passionate about what he does, transmit “Energyof Beauty” and his professional team of experts at Rocco Donna Hair and Beauty Art Salon in South Beach.

List of Artists that Rocco has among its clients:
Candela Ferro, Emilio Estefan, Belinda, Paulina Rubio, Juanes, Carlos Vives, Ricardo Montaner, Ismael Cala, Fanny Lu, Gloria Ordaz Gloria Trevi, Blanca Soto, Ana Barbara, Barbara Palacios, Jenny Rivera, Eva Longoria, Mayte Perroni, Ana de la Reguera, Angelica Vale, Catherine Siachoque, Miguel Varoni, Jencarlos Canela, Ana Maria Canseco Ana da la Reguera, Anahi (RBD), Vanesa Hauc, Luis Fonsi, Adamari Lopez, Stefano, Susana Gimenez, Giselle Blondet, Fey, Jackie Guerrido, Neida Sandoval, Rodner Figueroa, Pilar Montenegro, Gloria Aura, Mary Gamarra, Charytin Goyco, Karim Mendiburu, Ricardo Chavez, Maritza Rodriguez, Marlene Favela, Giselle D’Cole, Ivelin Giro, Barbie Simons, Ana Carolina Da Fonseca, Alejandro Fernandez , Genesis Rodriguez, Natalia Straignard, Lili Estefan, Lucia Mendez, Lorena Rojas, Lilia Luciano, Araceli Arambula, Adriana Fonseca, Bernie Paz, Yamil, Gabriel Soto, Geraldine Bazan, Ximena Duque, Cynthia Olavarria, Paulo Quevedo, David Chocarro, William Levi , Elizabeth Gutierrez, Rocio Sandoval, Diana Reyes, Jorge Bernal, Alfonso Poncho de Anda, Karla Martinez, David Bisbal, LU Group, Monica Noguera, Chayanne, Leticia Coo, Natalia Villaveces, Victor Gonzalez, Julian Gil, Paulo Quevedo, Alba Galindo, Natalia Saenz, Osvaldo Rios, Arap Bethke, Ivonne Montero, Mary Gamarra, Lena, Sissi, Karen Martinez, Ana Alicia, Marger, Paola Varela, Kothan, Laura Ferretti, Pamela Silva, Gabriela Sabatini, Priscilla and silver bullets, Katy Perry , Maria Sharapova, Diana Reyes, Greydis Gil, Alejandra Espinoza, Ana Patricia Gonzalez, Melissa Marti, Angelica Maria, Raul Gonzalez, Osmel Souza, Lupita Jones, Paula Arcila, Osvaldo, Alex Ubago, Katherine Fulop, Valeria Mazza, Elena Tablada, Fonseca , Chayanne, Stefano, Karen Martinez.